Product News

Introducing Custom Instructions for Snowplow Assistant

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New in Signals: Backfill Stream Attributes, Improved Signals Metrics

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New ways to use AI with Snowplow

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Snowplow Mini Moving to Maintenance Mode

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Introducing Event Specification Validation

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Improved bot detection

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Introducing Snowplow Identities

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Meet the new development environments

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Signals March '26 Release - Intervention Previews, Support for Event Specs

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Introducing improved data modeling in Console

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Introducing Event Specification Inference & New Publishing Workflow

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Introducing the Event Catalog

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Data Products are now Tracking Plans

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Signals January 2026 Roundup - 10X Latency Improvements and More

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Introducing simplified tracker initialization within Source Applications

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Signals Streaming-Only Deployments

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Introducing Event Specification Code Generation in Console

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Introducing Automatically Generated Data Models Support for Databricks and Lake Loaders

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Introducing Signals Sandbox: Start Experimenting with New Solution Accelerators

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Introducing Failed Event Alerts with Thresholds

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Event Forwarding is Now Generally Available

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[Security] Snowplow HA Pipeline customers using Snowplow Enrich

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Introducing Autogenerated Data Models

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Snowplow Signals is Now Generally Available

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Introducing Snowplow Signals

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Critical Snowplow Security Updates & Impact on Open Source Software Users

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