Using Snowplow to Track Daily Puzzle Interactions (e.g., a Letter Boxed-style Game)

Hi everyone, 👋

I’m working on a project where I want to track user interactions from a daily puzzle challenge think something like a Letter Boxed-style word puzzle—and pipe those user actions into a Snowplow pipeline for analytics and behavior insights.

For example, I’d like to capture events such as:

• Puzzle opened

• Letters selected

• Puzzle completed

• Time taken for completion

I’m considering using Snowplow’s event tracking to capture these interactions in real time so I can analyze how users are engaging with the game over time.

Questions:

1. What’s the best way to structure custom events in Snowplow for this type of game interaction data? I’ve read that Snowplow supports custom, self-describing events with JSON schema  is that the recommended pattern here?

2. Are there guidelines or best practices for naming and organizing these puzzle interaction events so analysis remains clean and scalable?

3. If I want to aggregate and visualize engagement trends (like daily completions or average time spent), what reporting tools or frameworks do others combine with Snowplow?

I’m relatively new to building behavioral tracking pipelines, so any tips on schema design, enrichment setup, or analytics workflows would be super helpful. Thanks in advance! 🙌