This article describes a feature or service available to Snowplow BDP customers.
Customer Event Management (CEM) offers a proactive service where we work in lockstep with you to ensure the success of your infrastructure for major events such as product launches, promotions, and live events.
What is our approach?
The Pilot and Co-pilot must work together to plan, verify, and execute.
When applying scaling changes, trust but verify.
Communicate proactively at key stages and on any agreed cadence.
Partner with the customer to ensure success of the event.
How does it work?
- Customer notifies Snowplow Support of an upcoming events. In order to do this, you can login in to support.snowplow.io and Submit a request
- Next, change the form to Planning for Peak Business Events and fill the details
- We assign a primary owner (ticket owner) and co-pilot to the event.
- You will be instructed to establish final plan and have it signed off by the Snowplow and Customer Approvers.
- When applicable, we will conduct a dry run (test) of the max scaling limits (and any other technical actions) required by the plan.
- Ahead of the day we conduct scaling actions in-line with the approved plan; pre-warming the pipeline infrastructure.
- Throughout the event we monitor the pipeline and communicate as per an earlier agreed communications plan with the customer.
- In the event of a major incident we trigger the major incident plan and notify/engage with the customer per pre-agreed methods.
- At the conclusion of the event, we downscale the pipeline and restore it to BAU.
- Following this, we will report on the final status and collect feedback.