Product Updates
Announcements, release notes and notifications.Product NewsSee 25 articles →
New in Signals: Backfill Stream Attributes, Improved Signals Metrics
[26-June-2026]We've rebuilt how Signals works with warehouse data, making it simpler to calculate over Snowplow event...
New ways to use AI with Snowplow
[28-May-2026]Today we're announcing two new ways to work with Snowplow using natural language: Snowplow Assistant, an...
Snowplow Mini Moving to Maintenance Mode
Following positive customer feedback since launching Snowplow Micro as our recommended development environment, we’re...
Introducing Event Specification Validation
[06-May-2026]Event Specification Validation is now available in Event Studio. It checks whether your incoming events ...
Improved bot detection
[17-Apr-2026]
When looking at page views, conversion rates, as so on, you typically want to focus on human users. Ac...
Introducing Snowplow Identities
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[09-April-2026]We're excited to announce the general availability of Snowplow Identities, a real-time identity resolu...
Release NotesSee 67 articles →
Snowplow dbt Normalize v1.0.0 released!
[07-May-2026] We're happy to announce a new release for NormalizeSummaryThis release updates the package for compatib...
Snowplow dbt Attribution v1.0.0 released!
[07-May-2026] We're happy to announce a new release for AttributionSummaryThis version marks a major milestone as we ...
Snowplow dbt Ecommerce v1.0.0 released!
[07-May-2026] We're happy to announce a new release for EcommerceSummaryThis release updates the package for compatib...
Snowplow dbt Media Player v1.0.0 released!
[07-May-2026] We're happy to announce a new release for Media PlayerSummaryThis release updates the package for compa...
Snowplow Flutter tracker 0.9.0 released!
[27-March-2026]
This release introduces global context support, a way to attach context entities to all tracked eve...
Snowtype 0.17.0
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[23-Mar-2026]This release includes multiple change:Enable locking mechanism for event specificationsSupport for Swift...
Maintenance NotificationsSee 18 articles →
[GCP] Action required: Enable more resilient observability metrics
Snowplow collects observability metrics for monitoring, measuring SLA compliance, and so on. To make metric collecti...
[RESOLVED] Service Disruption Affecting Console and Pipeline Operations
Update (17 April 2026, 11:12 UTC): This incident is now resolved. All services have been restored.Pipeline processing...
[GCP] Final Notice - Action required: Updated GCP Permissions for new ingress controller for GKE (Traefik) and Signals
[15-Oct-2025] Final notice only applies to GCP customers.
[05-Jun-2025] Previous Comms https://support.snowplow.io/...
[BigQuery] Optional migration to the new column format available
[16-Sep-2025] This notice only applies to BigQuery customersEarlier this year we released a new version of the BigQue...
IMPORTANT: Raw stream format change
[4-Aug-2025]This notice applies to all Private Managed Cloud (PMC) customers.Starting in September 2025, we are plann...
[AWS] Sunsetting the S3 “raw” bucket
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[28-July-2025]This note only applies to AWS customers on Private Managed CloudWe are sunsetting the storage of events...