Product News
Product round-ups and newsletters
New in Signals: Backfill Stream Attributes, Improved Signals Metrics
[26-June-2026]We've rebuilt how Signals works with warehouse data, making it simpler to calculate over Snowplow event...
New ways to use AI with Snowplow
[28-May-2026]Today we're announcing two new ways to work with Snowplow using natural language: Snowplow Assistant, an...
Snowplow Mini Moving to Maintenance Mode
Following positive customer feedback since launching Snowplow Micro as our recommended development environment, we’re...
Introducing Event Specification Validation
[06-May-2026]Event Specification Validation is now available in Event Studio. It checks whether your incoming events ...
Improved bot detection
[17-Apr-2026]
When looking at page views, conversion rates, as so on, you typically want to focus on human users. Ac...
Introducing Snowplow Identities
[09-April-2026]We're excited to announce the general availability of Snowplow Identities, a real-time identity resolu...
Meet the new development environments
[03-Mar-2026] We are excited to announce an easier to use and more secure replacement for Snowplow Mini.What’s newYou...
Signals March '26 Release - Intervention Previews, Support for Event Specs
[18-Mar-2026] We're excited to share the latest round of improvements to Snowplow Signals. This release brings new t...
Introducing improved data modeling in Console
[02-Mar-2026] This week we are rolling out a new data modeling feature, which will replace the existing Console flows...
Introducing Event Specification Inference & New Publishing Workflow
[03-March-2026]We are pleased to introduce Event Specification Inference, a new capability rolling out this week with...
Introducing the Event Catalog
[06-February-2026]We are excited to introduce the Event Catalog, a new centralized view in the Snowplow Console that ...
Data Products are now Tracking Plans
[02-February-2025]We have made two updates to simplify how you design and manage your tracking in Snowplow Console: r...
Signals January 2026 Roundup - 10X Latency Improvements and More
We're continuing to invest in Signals to make it faster, more powerful, and easier to use. This release adds template...
Introducing simplified tracker initialization within Source Applications
[06-January-2026]We have released a new Source Application Setup tab that simplifies tracker initialization for JavaS...
Signals Streaming-Only Deployments
[11-December-2025]Snowplow Signals now supports streaming-only deployments, enabling organizations to activate real-t...
Introducing Event Specification Code Generation in Console
[25-November-2025]We have introduced tracking code generation directly in the Snowplow Console for event specificatio...
Introducing Automatically Generated Data Models Support for Databricks and Lake Loaders
[12-November-2025]We are pleased to announce that Automatically Generated Data Models now supports Databricks and Lak...
Introducing Signals Sandbox: Start Experimenting with New Solution Accelerators
[05-November-2025]The Snowplow Signals Sandbox is available today to all users. This free, ready-to-use environment a...
Introducing Failed Event Alerts with Thresholds
[06-November-2025]We are excited to announce threshold-based alerting for Failed Events, a new enhancement to the Dat...
Event Forwarding is Now Generally Available
[15 October 2025]We're excited to announce that self-service Event Forwarding is now generally available. You can now...
[Security] Snowplow HA Pipeline customers using Snowplow Enrich
[17 October 2025] Action is required. Snowplow HA Pipeline customers using Snowplow Enrich should upgrade to Enrich 6...
Introducing Autogenerated Data Models
[09-October-2025]We are excited to announce the general availability of Automatically Generated Data Models, a new ca...
Snowplow Signals is Now Generally Available
[30-September-2025] Snowplow Signals is now generally available. Signals is a real-time customer intelligence system...
Introducing Snowplow Signals
[28 May 2025] We’re excited to announce Snowplow Signals, a real-time customer intelligence system for AI-powered app...
Critical Snowplow Security Updates & Impact on Open Source Software Users
[02-Apr-2025]
Action may be required.
This is an update to our previous notification informing users of Snowplo...